October 1, 2020

The Importance of a Social Media Editorial Calendar

Social media is rapidly changing our daily lives, activities, and even the way that we think. The importance of social media in our personal lives has carried over into the business world as well. In this modern age, a business social media account is essential to success! It can be hard to keep up with the ever-changing trends and technologies that come with social media, but an editorial calendar can help you stay organized. Here is more on the importance of using a social media editorial calendar for your business! 

Visualization & Planning 

As social media becomes more and more complex, aesthetic and visual appeal are key elements to a successful social media page. A social media editorial calendar allows you to visualize your social channels over a span of time to ensure an organized look that enhances your brand image. Having a good plan in place also allows you to implement a good balance of content that appeals to your audience without overwhelming them. 

Consistency 

I’m sure we’ve all heard the phrase “Consistency is key” at some point in our lives. When it comes to social media, that phrase has never been more relevant! Without consistent, quality content posted to your business page, your followers may begin to lose interest. A social media editorial calendar allows you to schedule posts in advance and maintain a consistent posting schedule. With helpful apps such as Hootsuite and E-Clincher, you can even schedule your posts in advance so that they post automatically! 

Analytics 

When you are posting on the fly, it can be difficult to track progress and results of your social media posts. With an editorial calendar, it becomes a lot easier to track the results of your posts. Figuring out the best content to post for your specific business is a process of trial and error, so you need to be able to easily see which posts get the best response and engagement from followers. Once you analyze results, you can easily make the necessary adjustments to your editorial calendar to ensure that you are putting out the best content for your specific audience. 

Sanity 

Though this is the last category we’ve touched on, it’s likely the most important. Posting on the fly all of the time can lead to chaos within your social media, but more importantly, it can lead to chaos within your mind. Maintaining an editorial calendar saves you the worry of having to create and post content at the last minute. Scrambling to come up with last minute content can mean lower quality work and disorganization within your feed. Save some time and more importantly your peace of mind with a social media editorial calendar! 

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