Top 5 Social Media Marketing Trends for 2020

It’s no surprise that social media is literally taking over the universe. From old faithful platforms like Facebook, to new trending platforms like TikTok, there is a huge audience for every medium – and a ton of lead opportunities waiting to be ceased.

Here are the top 2020 social media marketing trends, that’s sure to get your content seen, increase your fan base, and make way for new leads!

Shoppable Posts

As technology plunges further into the realm of convenience, so does the eCommerce customer experience. Instead of trying to drag your customers to your store’s website, you can now bring your products to your customers while they’re scrolling their feed.

Social eCommerce is now emerging as a separate retail channel, so their integrated functions are becoming increasingly intuitive. Platforms like Instagram Shop are already taking the leap by offering product tagging as a media option.

Ephemeral Content

Ephemeral content is online content that expires after a certain amount of time, like Instagram Stories and Snapchat. Because of the ever-decreasing attention span of consumers, ephemeral content is used as a gateway to get important messages across in 15 seconds or less. Some purposes of ephemeral content includes:

  • Showing off your company culture, by providing behind-the-scenes looks at your company or organization
  • Posting exclusive promotions and news (for those devout brand fans)
  • Engage with followers/fans by starting trending conversations with polls and question prompts

Influencer Marketing

Influencer marketing is an emerging trend that’s expected to stay for a very long time. Not only will the number of social influencers increase, but the average market spend on influencers will increase as well. In the past, influencer marketing has generally been cheaper and more effective in most markets, so influencers will be capitalizing off of this in 2020.

User Generated Interfaces

With mega companies like Google using their intelligence to analyze user performance, social media platforms are beginning to adopt the same tendencies. Because social media platforms are now customizing feeds based on user behavior and performance, this gives businesses the opportunity to thrive on targeted content. With the right hashtags associated with your post, the platform will start to optimize the visibility of your content more and more.

Video Content

According to Cisco’s Forecast & Trends, by 2022, 82% of all online content will be video content. This means that users are increasingly inclined to engage with video content, rather than stagnant posts like pictures and flyers. If you don’t have videos in your content strategy, 2020 is a great year to start to begin building your sustainable content

The last and most important 2020 social media tip is the be social! Engage with your consumer, spark conversation, and climb the social charts!

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