Bizzell Website Development

About Client

Bizzell US (Bizzell) is a U.S. SBA HUBZone-certified strategy, consulting, and technology firm that designs innovative solutions to help build healthy, secure, and sustainable communities around the world. They are a strategy, consulting, and technology firm that designs innovative solutions to leverage  the combined experience of our diverse subject matter experts to develop data-driven, research-informed answers to the world’s most complex challenges—ensuring their clients achieve their vision and goals through innovated solutions. Bizzell US’s multiple-disciplinary team of experts brings decades of providing quality technical and subject matter expertise across multiple areas including health information solutions, data analytics, communications & outreach.

The Challenge

Bizzell US, an esteemed organization, embarked on a brand transformation journey to update their brand, which had served them well for the past 10 years. As part of this rebranding initiative, Bizzell US recognized the critical need for a website redesign to align with their new brand identity. The primary challenge was to create a visually appealing, modern, and user-friendly website that effectively showcased their focus areas to government departments. Additionally, they sought efficient methods to capture contacts and s

The Approach

We approached the Bizzell US website redesign with a strategic and detail-oriented plan, addressing their specific challenges head-on.

• Comprehensive Theme Design: We crafted a comprehensive theme design for the website that captured the essence of Bizzell US’s new brand identity. The theme incorporated a harmonious blend of engaging imagery, colors, and typography that resonated with their target audience and conveyed a modern and professional image.
• On-Brand Pages: We ensured that each page on the website adhered to the new brand guidelines, representing a cohesive and consistent visual representation of the Bizzell US brand. This consistency strengthened their brand identity and made navigation intuitive for users.
• Standard Designs per Page Types: To enhance user experience and make the website more user-friendly, we developed standard designs for various page types. This standardized approach made it easier for visitors to understand the content structure and find the information they needed efficiently.
• SEO Revamps and Clean URLs: Our team performed an SEO overhaul to optimize the website for search engines. This included keyword research, meta tag optimization, and clean URL structures to improve organic visibility and search engine rankings.
• Compartmentalize Information: We strategically organized the website’s content, including their focus areas, to provide clear and easy access for government departments. By creating specific sections for each focus area, we ensured that relevant information was easily accessible to the target audience.

The Results

The collaborative efforts of BrandIt Strategies and Bizzell US yielded remarkable results for the website redesign:

• Increased Session Times: The improved aesthetics and user-friendly design elements contributed to longer session times on the website. Visitors engaged more deeply with the content, exploring various sections and discovering valuable information.
• Improved SEO Ranking: Our comprehensive SEO revamp resulted in enhanced search engine rankings, making Bizzell US more visible to their target audience and driving organic traffic to the website.
• Enhanced Look and Feel: The new website design successfully captured the essence of Bizzell US’s refreshed brand identity, elevating their online presence and establishing a contemporary and professional image.

The BrandIt Angle

Our approach at BrandIt Strategies centered on a deep understanding of Bizzell US’s goals and aspirations during their brand transformation. We meticulously crafted a website that not only aligned with their new brand identity but also enhanced user experience and facilitated engagement with government departments.

By focusing on theme design, standardization, and compartmentalization of content, we ensured that Bizzell US’s message was effectively communicated to their target audience. Our emphasis on SEO optimization and clean URLs resulted in increased organic visibility and improved search engine rankings, further bolstering their online presence.

At BrandIt Strategies, we believe in the power of collaboration and data-driven decision-making. Our comprehensive approach to website redesign and digital marketing delivers tangible results for our clients. By combining creativity, technical expertise, and strategic planning, we provided Bizzell US with a website that reflects their vision and values, resonates with their audience, and positions them as a leader in their industry.