About Client
Ujima Center for School Counseling Scholars is a graduate program dedicated to increasing the number of high qualified state-certified school counselors, specifically those who are diverse to serve diverse students.
The Challenge
The Bowie State University Ujima Center for School Counseling Scholars faced the challenge of establishing a comprehensive digital presence through a website that could serve as a gateway for potential students. They needed a platform that would not only provide information about their programs and requirements but also enable seamless communication with faculty, facilitate RSVPs for upcoming events, and allow interested students to complete interest forms easily.
The Approach
As the digital marketing strategist at BrandIt Strategies, we took a proactive approach to tackle the challenges faced by the Ujima Center. Our team of experts worked closely with the Center’s internal team to understand their vision, goals, and specific requirements.
- Fully Stacked Website with UX Design Elements: We designed and developed a fully stacked website that incorporated cutting-edge UX design elements to ensure optimal user functionality and an engaging user experience. The website’s layout was intuitive, making it effortless for potential students to navigate through various pages.
- Trigger-Based Forms for Data Organization: We created custom forms with triggers that allowed the Ujima Center’s internal team to organize information effectively. These forms not only simplified the data collection process but also automated the organization of received information for streamlined management.
- Communication Funnels for Lead Nurturing: To enhance lead generation and engagement, we implemented communication funnels throughout the website. By strategically placing call-to-action buttons and contact forms, we encouraged page viewers to enter these funnels, thereby nurturing leads and potential applicants.
- Compartmentalized Pages for Comprehensive Information: To manage the extensive information about their programs, we divided the website into different pages, each dedicated to a specific aspect of the Center’s offerings. This compartmentalization ensured that visitors could easily find the information they were seeking.
The Results
The implementation of our digital marketing strategy yielded impressive results for the Bowie State University Ujima Center for School Counseling Scholars:
- Increased Interest Forms and Program Enrollments: The user-friendly website design and seamless navigation led to a surge in interest forms being completed, resulting in a higher number of students enrolling in their programs.
Data
- Fast Site Speed under 1.3 Seconds: Our website development and optimization efforts ensured lightning-fast loading times, contributing to a positive user experience and improved search engine rankings.
- Over 174 Media Items Uploaded: The inclusion of rich media content such as images, videos, and interactive elements helped make the website visually appealing and engaging.
- Over 547 Unique Pageviews within the First Week: The website attracted a significant amount of traffic, with over 547 unique pageviews in the first week alone. This indicated a strong initial interest and curiosity from potential students.
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