Department of Labor // Minnesota RETAIN Video Project

About the Client:

Department of Labor RETAIN is an organization focused on improving workforce outcomes for individuals who experience work-related injuries and illnesses. As part of their efforts, they organized a Zoom conversation involving their Community Advisory Board to discuss critical matters related to their mission and goals.


The Challenge:

Department of Labor RETAIN faced the challenge of compiling the Zoom conversation videos into a cohesive and visually appealing format that aligned with their brand guidelines and standards. They needed this compilation to be completed within a tight deadline of 48 hours.

The Approach:

At BrandIt Strategies, we devised a unique and efficient approach to address the specific challenge of compiling the videos for the Department of Labor RETAIN.

  • Premiere Editing Software: To ensure quick and professional video compilation, we utilized premiere editing software known for its versatility and effectiveness in handling video projects. This software allowed us to work efficiently and incorporate brand elements seamlessly.
  • Brand Guidelines Adherence: Our team closely studied the brand guidelines and standards of Department of Labor RETAIN to ensure that the video compilation would be consistent with their established branding. We incorporated specific brand elements, such as logos, colors, fonts, and design elements, throughout the videos to maintain visual coherence.
  • Visually Appealing Format: Beyond merely compiling the videos, we paid attention to the overall visual appeal of the compilation. We strategically arranged and edited the footage to create a cohesive narrative that kept viewers engaged and encouraged increased view time.

The BrandIt Angle:

At BrandIt Strategies, our unique angle revolves around understanding our clients’ brand identity and creating visually appealing content that aligns with their vision. For Department of Labor RETAIN, we recognized the importance of adhering to their brand guidelines to maintain consistency and reinforce their organizational identity.

Our expertise in using premiere editing software enabled us to work efficiently and meet the tight deadline of 48 hours. By skillfully incorporating specific brand elements, we ensured that the video compilation presented a professional and cohesive representation of Department of Labor RETAIN’s Zoom conversation.

Moreover, our focus on the overall visual appeal of the compilation contributed to increased view time, maximizing the impact and engagement of the video content. This approach not only reflected our dedication to excellence but also showcased Department of Labor RETAIN’s Community Advisory Board discussion in an impactful and visually appealing manner.

In conclusion, our unique angle at BrandIt Strategies lies in our ability to quickly and effectively create visually appealing content that adheres to our clients’ brand guidelines. By delivering a professionally compiled video that aligned with Department of Labor RETAIN’s brand identity, we supported their mission and enhanced their communication efforts surrounding workforce outcomes for individuals with work-related injuries and illnesses.

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